12 Steps to Web Success

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  • Sorry, Wrong Number
    Anyone who has surfed the internet has seen the message "HTTP 404 - File not found". If your website links to other pages on the internet, check those links every once in a while. Websites have a tendency to vanish, and nothing says "out of touch" like a bunch of dead-end links.

  • I Shall Not Make Windows Into Other Men's Hard Drives
    The code that computer programmers use can allow a link to a new web page to open in another window. It's usually used for off-site links, so that while your guest is viewing someone else's page, yours is still open. Some webmasters, however, find the multiple windows game so much fun that after surfing their site your screen has more windows than the Sears Tower. Use new windows sparingly, or your guests will be hesitant to click.

  • The Song That Never Ends
    Embedded ".wav" files add music to a web page. You can treat your visitors to some gentle music as they surf. If your web guests spend any amount of time at your site, however, they're going to get heartily sick of that music. Add it if you will, but give the non-musically inclined the option of peaceful silence.

  • So ... Many ... Choices!
    Call it "Taco Bell Syndrome". Some websites' menus contain so many links your head spins. Every page on the site is listed with equal prominence, often in no logical order. People have difficulty reacting to so many options, this is why fast-food restaurants created "value meals" to streamline selection. When planning your website's structure (and planning is the first order of business), make a heirarchy. For example, if you have a page for your bios, consider placing that link only on the "About Us" page.

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