12 Steps to Web Success

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  • September 3, 1985
    The most common complaint about most websites is that the content is out of date. Sometimes it's a year out of date. Having no website at all is better than having one that is chronically out of date. Maintenance is the real work. Keep the site simple enough that very little needs updating.

  • Arkansas, Anytown
    I love this site! The site looks inviting and the greeting message really grabbed me. But wait, where is this place? What city is it in? What if I want to contact the webmaster? What's the address? This is an easy problem to fix: Include your address on every page of your site.

  • Unlisted Number
    Not only do people want to find you, but they may need to call or e-mail you about something. Where's the contact information? The contact page is vitally important, but some web pages don't include it. "Contact Us" should be a visible link on every page of your site.

  • Background Noise
    What makes a pretty picture does not always make a decent background for a web page. Older eyes in particular may not be able to read your message if the background is too busy. Save the images for the borders and place your text against a plain background. And if you have to use a webset, keep in mind the font color choices you make.

  • The Image That Ate up My 56K Bandwidth
    A digital camera makes it possible to upload photos of family members to a website. Just be careful about large file sizes. Digital cameras usually take great pictures because they store them at huge file sizes. Huge files take a long time for many site visitors to view. If you're going to display a picture of 300 x 200 pixels, for example, use a graphic program (even the simple one that comes free on your computer) to shrink the image to that size. No need to download a huge file to fill a small space.
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